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Households / ... / Blog Innovative Smart Rewards Programme | Open Electricity Market in Singapore

How are retailers innovating to offer greater value to consumers in the open electricity market? Keeping to a promise of smarter living with its Smart Rewards programme, Senoko Energy offers its customers lifestyle and retail discounts, rebates and promotions for bigger savings.

Ever since the Energy Market Authority (EMA) launched the open electricity market in Singapore, consumers have been able to benefit from increased choice and flexibility in electricity plans. Not only are electricity rates priced lower than the quarterly electricity tariff by SP Group, there are a range of flexible and innovative electricity plans such as fixed rate plans, discount-off tariff, and renewable energy plans like Senoko Energy’s peer-to-peer (P2P) green energy trading platform, SolarShare.

Senoko Energy Delights Your World with Smart Rewards

Innovating in the Open Electricity Market with Smart Rewards

Having delivered efficient and reliable energy to homes and businesses since 1977, Senoko Energy continues to innovate and offer personalised value in the form of promotions and rewards.

It is no surprise that they were one of the first electricity retailer in Singapore to introduce a customer rewards loyalty programme called Senoko Smart Rewards. By diversifying its offerings and partnering with other brands, the Smart Rewards programme fulfills aspirational value, convenience and relevance in matching consumer needs through promotions.


How to choose the right electricity provider? Look for lower prices & greater rewards

Contemplating a switch? Have a look at your current electricity bill to understand how much electricity your household consumes on average. By reviewing your monthly electricity consumption (stated in kWh), you can calculate how much you can save by switching to an electricity plan that offers a lower rate per kWh.

While competition is good for consumers, you may find it difficult to decide which retailer to switch to when electricity rates are all similarly priced across the market. Electricity retailers then need to look beyond pricing to provide greater value in savings for consumers. And, the Smart Rewards programme does just that.

How does Smart Rewards bring value to our consumers?

With our Smart Rewards, consumers benefit from increased:

  • Choice: You can choose which rewards to redeem.
  • Savings: You save on lifestyle offerings like groceries, home services, food, and travel with promotions and discounts.
  • Convenience: Redeeming these offers are made easy with an all-in-one mobile app platform.

Consumers facing little wriggle room in changing their energy consumption habits can save more with the Smart Rewards programme - a bonus feature of our electricity price plans that dishes out promotions in the form of discounts, lucky draws and giveaways not tied to just low energy consumption.

Cost-saving deals through lifestyle brand partners

On top of low electricity rates, consumers can enjoy returns in the form of discounts, promotions and privileges offered jointly by Senoko Energy and its brand partners.

Senoko Energy conducts regular lucky draws for their consumers and has given away exciting lifestyle prizes in the past such as family tickets to SuperPark Singapore, a Nintendo Switch and a Christmas Champagne Brunch for four at The Ritz-Carlton. Currently, our “Music To Your Ears” lucky draw will allow four #SmartSavers to stand a chance of winning either a pair of Sonos Five speakers or a 6-month Spotify Premium gift card. simply logging in to the Senoko Energy mobile app and participating in the lucky draw by 30 September 2020!

Check out our collage of past Smart Rewards lucky draws and giveaways.

Our monthly e-vouchers giveaway is another example of diversified value offerings. We have geared up with GrabFood, Lazada and Redmart to give away $5000 worth of e-vouchers every month for our customers groceries, shopping and lifestyle needs on these popular platforms.

By partnering with other notable brands - White Sails, ServisHero and Cathay - the loyalty programme offers a multitude of choices when it comes to leveraging cost-savings.

Seamless user experience & excellent customer service

Innovation is further complemented by seamless user experience, followed with excellent customer service. With the Senoko Energy mobile app, consumers can easily manage their account in one place. Monitoring energy usage, paying bills and redeeming rewards are all part of the seamless user experience.

Direct, interactive and personal - our mobile app eases customer service enquiries as well. Enquire about your electricity price plans, manage payment options and access your redeemable rewards anytime.

How do I redeem my Smart Rewards?

Customers can redeem their rewards in three simple steps.

Step 1

Login to the Senoko Energy app on your mobile phone 

Step 2

Tap on "More" to select Smart Rewards

Step 3

You can either redeem your rewards by using the available promo code for online rewards or presenting the app at partner outlets.

Value-Added Electricity Price Plans in Singapore

As the leading power generation company in Singapore, Senoko Energy brings flexible, personalised and inventive electricity price plans to consumers. To accommodate a range of lifestyle preferences and habits, the Smart Rewards programme encompasses promotions and discounts for food, groceries, movies, travel and even household maintenance services.

Leverage lower priced electricity price plans with cost-savings in lifestyle and retail promotions. Achieve more while doing less with the Smart Rewards programme.